Boss lady SAYA dabbles in so many projects, we first caught her attention when we were digging around for advice for London radio shows. Ever since then, SAYA has been part of the SYS sisterhood for a while and constantly supporting woman in the industry.
SAYA is a DJ/Producer with an interestingly varied palate. Her intriguing fusion of Deep, Uplifting Tech and Funky, Disco House puts her into a promising niche position within the industry as her standout sonic signature draws attention from the crowd. Whilst she’s not DJing she runs a marketing agency, throws events and workshops.
How did you start getting into music?
I’ve been immersed in music since I was about 10 years-old. I started to play piano and also dabbled with playing a guitar. From about 12 years old onwards I fell in love with ballroom and latin dancing, which I then took on as my lifestyle for the next 12 years. I was a competitive ballroom/latin dancer – hence being immersed in rhythm and beats each day, every day. Due to this journey within my life, I started to develop a huge passion towards the diversity of music in general. That journey has now evolved and lead into me being a DJ/Producer/Radio Host and an Event Organiser.
What was one of your biggest achievements so far?
There’s so many achievements I value during my time in the music industry, truly cherish them all, however I am quite excited to have been able to gain bigger gigs (such as festival bookings) and also being invited to be a resident radio host at House Party Radio show for Goat Shed Music. I’m also pretty chuffed that my recent track ‘I Wanna Kiss You’ was played on BBC Radio (three counties). Felt amazing to hear it on the radio with such authority. If I can add one more, I’m very proud to have co-founded a music industry collective ‘I AM THE MUSIC’ with my partner Adam Fearn, which is growing each day and that makes me immensely happy!
Did you ever want to give up?
No, definitely not. I have huge passion towards music and the industry. Couldn’t imagine life without music and some how being involved in it, however of course, saying that – I’ve had my low moments like I’m sure we all have had. There’s been rejection, there’s been disappointment. But I never wanted to give up. That rejection has actually only fuelled my fire to do bigger and better! And I’m dedicated to find my place and path in this industry. I strongly believe I have positive elements to contribute to it and share with the community within it.
What advice would you give to other women?
I would say go full throttle after the goals and dreams you’ve set for yourself. Don’t wait to be ready. We are never ready. It’s a journey – there’s no finish line, so might as well start now. Don’t be afraid of rejection, that will happen to all of us. Celebrate small achievements, it all counts and gives you motivation, energy and confidence to move forward onto bigger things. Support each other. Work together and collaborate. We are not in competition – the more we do together as a community, the more sustainable careers we will all have ahead of us! .. And last but not least, have fun! Enjoy each moment.
If you could tell yourself one thing before you started what would it be?
I wish I would have started even earlier (laughs).
How important is it for you to see more women in the industry?
Very important. It’s not only important to myself, but for the next generations of girls and women establishing themselves in the music industry. We need to act as role models for them. To show them that this industry is balanced like any other industry (should be). It’s not a ‘man’s game’ or a ‘woman’s game’. It’s for all of us. It’s all about staying loyal to what you vision yourself doing in the future, whether it’s being in a creative industry like the music industry, or another. A balanced mix of women and men in the industry can only make this place more diverse, interesting, fun and dynamic.
Follow SAYA on Facebook here.